Let’s Explore: Walthamstow

It feels only natural that ToyDrop’s series of family-friendly travel guides starts in the place we call home. London’s first Borough of Culture, Waltham Forest, sits at the North East corner of the capital, with the city and countryside both on its doorstep.

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Raising Awesome Humans The Danish Way

Those Danes are always topping charts with their statistics on happiness. But how? Chances are it starts in the womb, then cements itself in childhood. This post takes a look at their totally refreshing, laidback way of parenting that could show us a thing or two about raising confident, capable kiddos.

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Meet our friends: Main Sauvage

We’ve got a lot of love for Main Sauvage here at ToyDrop. Maybe it’s their shared concern for the well-being of children and the environment. Maybe it’s their fairer-than-Fairtrade manufacturing process that offers good working conditions and a proper income to craftswomen in Bolivia who can neither read nor write.

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The Basics of Baby Skincare

Ever wondered which skincare products you should be using on your baby? We caught up with the expert behind the digital beauty startup, SkinLyst, to talk about the everyday ingredients that might be affecting our little ones, and the best products to use on their super sensitive skin.

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The Importance of Play with Sally Thomas

Sally Thomas is one of those parenting legends that you could listen to for hours. Having raised five of her own and now teaching and consulting in some of the best nurseries around, she’s got toddlers wrapped around her little finger and more tricks in her bag than Mary Poppins. Here’s what she thinks about play.

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Meet Mama ToyDrop

Anna Whitaker is the London-based mum of two behind ToyDrop. She launched the site after her original store (selling beautiful, ethical toys) closed down in early 2019. Horrified by the amount of flimsy, flashing plastic that went hand-in-hand with babies, her first mission was to find a stylish and sustainable alternative to their toys. Today this ethos takes a more holistic approach as she learns the ropes of green parenting and teaches her boys (Arlo and Rudi) to tread as gently as possible in this big wild world.

Copywriter by trade, she also works part-time for one of London’s leading advertising agencies, running ToyDrop as a passion project out of the loft in her Walthamstow terrace.

Meet Mama ToyDrop

Anna Whitaker is the London-based mum of two behind ToyDrop. She launched the site after her original store (selling beautiful, ethical toys) closed down in early 2019. Horrified by the amount of flimsy, flashing plastic that went hand-in-hand with babies, her first mission was to find a stylish and sustainable alternative to their toys. Today this ethos takes a more holistic approach as she learns the ropes of green parenting and teaches her boys (Arlo and Rudi) to tread as gently as possible in this big wild world.

Copywriter by trade, she also writes part-time for one of London’s leading advertising agencies, running ToyDrop as a passion project out of the loft in her Walthamstow terrace.

What we’re all about

Raising awesome humans

The very foundations of our existence. ToyDrop was born out of a personal parenting strategy to shape kind, happy, socially-conscious kiddos. It’s a work in progress that keeps an open mind and a caring heart. It embraces imperfection on the regular and is the basis of everything we do here.

Inspiring a lifetime of curiosity

It’s a cliché but there’s a big old world out there just waiting to be explored. From physical places to fresh ideas, endless lessons to innovations, our challenge is to soak it all up and share each discovery with a positive, progressive approach that’s relevant to the modern family.

Curating a beautiful childhood

It might sound superficial but ToyDrop has always prioritised style. We believe that simple, thoughtful design makes the world a better place and we want our children to grow up with the same ethos. It’s why we only share products, places and lifestyles that match our playful vibe and commitment to conscious consumption.