Meet our Friends: PlanToys

5th November 2019

Words by Anna Whitaker

If you’re into the whole sustainable kids thing, chances are you’ll know about PlanToys. As ethical toy brands go, they’re probably the leading name in the UK today, with the biggest range of modern, wooden toys on the market and the kind of quality that will last for generations to come.

But aside from the obviously dreamy looks of their sustainable toys, PlanToys have an impressive story to boot.

Firstly, they’re big into child development. It might sound pretty standard for a toy brand but they go so much further into it than anyone else I’ve seen. Their website is an amazing resource for working out roughly what kind of things your kids should be up to in the early years and which toys can help from a social and emotional, physical, intellectual and verbal standpoint.

What kids should be doing is obviously up for debate and as someone with a child who’s always been a little delayed, I’d say take it with a pinch of salt. In fact, this is where the original idea for ToyDrop fell short as I had planned to start a toy subscription that would cater to the age/development stage of the child, before realising there’s no such thing as normal. It was probably all the research I did into this at the time that helped me to notice we needed help and got the ball rolling with the NHS and SEN in preschool.

What I’m saying is that as a parent, it’s good to know the lay of the land, so you can help your kids through whatever stage they’re at.

And secondly, child development aside, what PlanToys are best known for is most definitely their sustainable approach. All their toys are made from either reclaimed rubber woods or PlanWood™, which is made a bit like MDF with a mix of the sawdust and wood chips from their factory floor. The glues and dyes are all non-toxic and the factory itself uses solar energy and eco-friendly practices to keep the dream of sustainable play a reality.

PlanToys’ believe in better toys for a better world and that’s exactly what we’re about here at ToyDrop. It’s essentially the same approach we have to raising awesome humans through play and if there’s any brand who’s taken it to the next level in terms of real change, PlanToys is it. I’m so genuinely excited for the future with these guys disrupting the mainstream and can’t wait to see what’s next in store for one of the most beautiful, ethical kids brands the world has ever seen.

PlanToys toys are available at Babipur and most good indie toy shops (and gift shops for that matter), so worth having a browse on Trouva if you’re after anything in time for the festive season.

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