Stylish Toy Storage Solutions for Modern Homes
Our pick of the most stylish toy storage around, perfect for keeping modern homes straight and little rooms tidy.
7 of the best parenting websites for modern families
Move over Mumsnet, there’s a new slew of parenting websites about, with modern families at their heart. These are the ones I go back to time and time again, from those that focus on food to travel, to conscious living and family lifestyle.
How to declutter kids toys: your step-by-step guide
There may be a light at the end of the lockdown tunnel but after three months of living with what felt like a small army of bears, it’s no wonder our homes need a little TLC. Read on if you want to find a new sense of calm and declutter their toys the Marie Kondo way.
Meet our friends: Eperfa
Let ToyDrop introduce you to Eperfa, the wooden toy brand championing slow childhoods through its nature-inspired designs and simple, sustainable manufacturing. Packed full of gorgeous imagery, I challenge you not to buy now!
10 of the best black toys to diversify their collection
A little roundup of our favourite toys, games and books featuring beautiful black characters to delight young minds, start the race conversation and raise compassionate allies.
Life in lockdown at ToyDrop Towers
ToyDrop returns with a look back on life in lockdown, celebrating the good, the bad and the ugly, complete with our favourite photos of this strangely special time.
ToyDrop Meets Toy Box Club
We catch up with Sheela Berry and Jessica Green, co-founders of the UK’s first toy borrowing subscription that’s changing the way we consume toys.
Meet our friends: Lovelane Designs
I’m yet to find a more beautiful range of costumes for kids than Lovelane Designs; the handmade collection of simply awesome and totally unisex capes, kits and fairytale characters to fuel the imagination.
ToyDrop’s Top 10 Ethical Valentine’s Day Gifts
Share some love for the world, along with your lover, with the very best ethical Valentine’s Day Gifts handpicked by Team ToyDrop.
Meet Mama ToyDrop
Anna Whitaker is the London-based mum of two behind ToyDrop. She launched the site after her original store (selling beautiful, ethical toys) closed down in early 2019. Horrified by the amount of flimsy, flashing plastic that went hand-in-hand with babies, her first mission was to find a stylish and sustainable alternative to their toys. Today this ethos takes a more holistic approach as she learns the ropes of green parenting and teaches her boys (Arlo and Rudi) to tread as gently as possible in this big wild world.
Copywriter by trade, she also works part-time for one of London’s leading advertising agencies, running ToyDrop as a passion project out of the loft in her Walthamstow terrace.
Meet Mama ToyDrop
Anna Whitaker is the London-based mum of two behind ToyDrop. She launched the site after her original store (selling beautiful, ethical toys) closed down in early 2019. Horrified by the amount of flimsy, flashing plastic that went hand-in-hand with babies, her first mission was to find a stylish and sustainable alternative to their toys. Today this ethos takes a more holistic approach as she learns the ropes of green parenting and teaches her boys (Arlo and Rudi) to tread as gently as possible in this big wild world.
Copywriter by trade, she also writes part-time for one of London’s leading advertising agencies, running ToyDrop as a passion project out of the loft in her Walthamstow terrace.
What we’re all about
Raising awesome humans
The very foundations of our existence. ToyDrop was born out of a personal parenting strategy to shape kind, happy, socially-conscious kiddos. It’s a work in progress that keeps an open mind and a caring heart. It embraces imperfection on the regular and is the basis of everything we do here.
Inspiring a lifetime of curiosity
It’s a cliché but there’s a big old world out there just waiting to be explored. From physical places to fresh ideas, endless lessons to innovations, our challenge is to soak it all up and share each discovery with a positive, progressive approach that’s relevant to the modern family.
Curating a beautiful childhood
It might sound superficial but ToyDrop has always prioritised style. We believe that simple, thoughtful design makes the world a better place and we want our children to grow up with the same ethos. It’s why we only share products, places and lifestyles that match our playful vibe and commitment to conscious consumption.