Meet our friends: Lauvely

Meet our friends: Lauvely

Getting ready to snuggle down for Netflix and take-out season? Let me introduce to you the ultimate accompaniments. Lauvely is the brainchild (braintoy) of Laura Cima, the Spanish designer-come-toymaker with a head for adventure and a love of fairytales.

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All quiet in the back: Children and Brexit

All quiet in the back: Children and Brexit

We don’t really do politics. But when it comes to our kids and their rights to a free and curious future, we get a bit more serious. Lucky for us, we’ve got Barney Harsent to write about Brexit in a way you might actually laugh at. Maybe.

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Talking to kids about homelessness

Talking to kids about homelessness

Bee Whitaker is the founder of Helping Hands London, a charity that puts together and distributes bags of essential items to those living on the streets in London. She knows more about homelessness than anyone I know and is perfect for writing this piece, which will hopefully give you a few starters for ten when it comes up in conversation.

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The plastic-free bathroom: family style

The plastic-free bathroom: family style

For everyone dreaming of a new bathroom, here’s my (unsolicited) advice. Ditch those Pinterest boards bulging with contrasting Metro tiles and utilitarian hardware and instead, jump on the plastic-free bandwagon for the ultimate in eco-chic.

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Meet Mama ToyDrop

Anna Whitaker is the London-based mum of two behind ToyDrop. She launched the site after her original store (selling beautiful, ethical toys) closed down in early 2019. Horrified by the amount of flimsy, flashing plastic that went hand-in-hand with babies, her first mission was to find a stylish and sustainable alternative to their toys. Today this ethos takes a more holistic approach as she learns the ropes of green parenting and teaches her boys (Arlo and Rudi) to tread as gently as possible in this big wild world.

Copywriter by trade, she also works part-time for one of London’s leading advertising agencies, running ToyDrop as a passion project out of the loft in her Walthamstow terrace.

Meet Mama ToyDrop

Anna Whitaker is the London-based mum of two behind ToyDrop. She launched the site after her original store (selling beautiful, ethical toys) closed down in early 2019. Horrified by the amount of flimsy, flashing plastic that went hand-in-hand with babies, her first mission was to find a stylish and sustainable alternative to their toys. Today this ethos takes a more holistic approach as she learns the ropes of green parenting and teaches her boys (Arlo and Rudi) to tread as gently as possible in this big wild world.

Copywriter by trade, she also writes part-time for one of London’s leading advertising agencies, running ToyDrop as a passion project out of the loft in her Walthamstow terrace.

What we’re all about

Raising awesome humans

The very foundations of our existence. ToyDrop was born out of a personal parenting strategy to shape kind, happy, socially-conscious kiddos. It’s a work in progress that keeps an open mind and a caring heart. It embraces imperfection on the regular and is the basis of everything we do here.

Inspiring a lifetime of curiosity

It’s a cliché but there’s a big old world out there just waiting to be explored. From physical places to fresh ideas, endless lessons to innovations, our challenge is to soak it all up and share each discovery with a positive, progressive approach that’s relevant to the modern family.

Curating a beautiful childhood

It might sound superficial but ToyDrop has always prioritised style. We believe that simple, thoughtful design makes the world a better place and we want our children to grow up with the same ethos. It’s why we only share products, places and lifestyles that match our playful vibe and commitment to conscious consumption.

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