Meet our friends: PARK Social Soccer Co.

When I ran the shop, I was always on the lookout for amazing toy brands that ticked the boxes of being beautifully designed, ethically made and built to last. Sometimes, though, I’d stumble across a brand that went above and beyond. PARK Social Soccer Co. is one of those brands.

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Let’s Explore: Bath

Bath has a very special place in my heart. My grandparents lived fairly close so I grew up exploring the city as a child before I realised what amazing history and architectural beauty it has. At just a couple of hours (by train) from London, it’s a perfect weekend escape if you’re after green space, beautiful views and a slice of Roman history.

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A Little List with James Whitaker

James is my brother-in-law and founder of East London’s architectural practice, Whitaker Studio. He’s also the proud Dad of my two awesome nephews, Jack and Wilf. They live in Walthamstow with wife and Mum, Em, and two rescue cats, Scout and Alfie.

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Learning to play, the autistic way

Charlotte Adorjan’s six-year-old son Woody has high-functioning autism/Aspergers Syndrome and while she explores the best ways to play with her “brilliantly bonkers” babe, she’s learning a hell of a lot more along the way.

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Bablands guide to the summer holidays

There’s no avoiding it, guys. School’s officially out next week. So whether you’ve got six weeks of perfectly mapped out adventures or are more inclined to just wing it each day, here’s the only guide you’re going to need in London with our friends at Bablands.

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Let’s Explore: Reading

Reading is just 30 minutes from Paddington and perfect for a little day trip if you’re keen to get out of the capital. Sitting at the end of the new Crossrail line, the prospects for commuters are looking pretty sweet too so if you’re thinking of moving out, here are some reasons why to consider Reading…

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Meet Mama ToyDrop

Anna Whitaker is the London-based mum of two behind ToyDrop. She launched the site after her original store (selling beautiful, ethical toys) closed down in early 2019. Horrified by the amount of flimsy, flashing plastic that went hand-in-hand with babies, her first mission was to find a stylish and sustainable alternative to their toys. Today this ethos takes a more holistic approach as she learns the ropes of green parenting and teaches her boys (Arlo and Rudi) to tread as gently as possible in this big wild world.

Copywriter by trade, she also works part-time for one of London’s leading advertising agencies, running ToyDrop as a passion project out of the loft in her Walthamstow terrace.

Meet Mama ToyDrop

Anna Whitaker is the London-based mum of two behind ToyDrop. She launched the site after her original store (selling beautiful, ethical toys) closed down in early 2019. Horrified by the amount of flimsy, flashing plastic that went hand-in-hand with babies, her first mission was to find a stylish and sustainable alternative to their toys. Today this ethos takes a more holistic approach as she learns the ropes of green parenting and teaches her boys (Arlo and Rudi) to tread as gently as possible in this big wild world.

Copywriter by trade, she also writes part-time for one of London’s leading advertising agencies, running ToyDrop as a passion project out of the loft in her Walthamstow terrace.

What we’re all about

Raising awesome humans

The very foundations of our existence. ToyDrop was born out of a personal parenting strategy to shape kind, happy, socially-conscious kiddos. It’s a work in progress that keeps an open mind and a caring heart. It embraces imperfection on the regular and is the basis of everything we do here.

Inspiring a lifetime of curiosity

It’s a cliché but there’s a big old world out there just waiting to be explored. From physical places to fresh ideas, endless lessons to innovations, our challenge is to soak it all up and share each discovery with a positive, progressive approach that’s relevant to the modern family.

Curating a beautiful childhood

It might sound superficial but ToyDrop has always prioritised style. We believe that simple, thoughtful design makes the world a better place and we want our children to grow up with the same ethos. It’s why we only share products, places and lifestyles that match our playful vibe and commitment to conscious consumption.