All the toys we feature are crafted from sustainable and responsibly-sourced materials such as FSC certified wood and paper, organic fabrics and non-toxic paints which mean they're safe for little hands and mouths. 

It's all well and good being great for the planet but that means nothing to us if it's to the detriment of our people. It's why we only work with brands who offer a transparent supply chain and honourable work ethics. 

We think that boys and girls should be treated the same from day one so will never suggest a toy based on gender. That's not to say we don't stock anything pink or blue, we just think that every kid should be able to choose.